A few months ago I started going through my closet and looking at the labels of where my clothes were from. They all said the same thing: China, Taiwan, and India. I thought to myself: where, how, and who are these people making my clothes? I started to investigate the source of where my clothes were coming from. At first, my journey of slow fashion started because of articles like this one: Waste Couture: Environmental Impact of the Clothing Industry.
I started researching about the type of environmental impact my clothes had on the earth. I heard horror stories of polluted oceans, textile waste, plastic consumption, pesticides used on cotton farms…the list goes on. Then I started to dive deeper and research companies. I was shocked about the conditions of these factories, their terrible environmental impact, and greedy consumption of natural resources. It made me want to only buy slow fashion items that are ethically produced for the rest of my life. So since these findings, I have been slowly converting my closet to be 100% sustainable and ethical.
At the center of my conversion has been an incredible company called: Matter Prints. Matter Prints is a ground-breaking company, that is mission-driven. They are changing the way clothes are made with these three values:
- To foster designer-artisan collaborations;
- Inspire customers to value provenance & process;
- Pioneer industry change & sustainability for rural textile communities.
What does rural artisan production mean? This means that they are connecting artisans with designers and customers to make their work more accessible to the larger market. MATTER is helping these artisans stories and crafts be told, as each craft is a cultural heritage.
Not only are they creating a way to connect artisan designers to a larger market, but also they want their customers to believe in the cultural process and story of where it all begins. They want their customers: To ask where and why something is made, and by whom, and to expand a community that celebrates heritage.
One of their biggest values is the concept that fashion should be slow and sustainable. They are, by default, a slow fashion company because of the seasonal textiles they source from the artisans. They test out their styles over time and either phase them out or bring them back in. It is a work of art, not a piece of clothing that is too be rushed. They focus on making the best product possible, not the most. They praise themselves on a 6-month process on each of their products. Each print has a story and a culture. Working collaboratively with artisans, this process incorporates the natural time cycles of printing and weaving of the artisans, meaning a longer buffer period that takes into account serendipities of weather, festivities, and harvest cycles- MATTER
It’s companies like MATTER that highlight slow fashion, ethical fashion, and sustainable fashion. They are the future of fashion.
MATTER is a purpose-driven company: We see ourselves as a socially motivated brand, because we are motivated beyond profit, which has traditionally been the singular unit of measurement of a business’ success. Driven by purpose and provenance, we want MATTER to be a catalyst for change, to be the foremost artisan-based brand pioneering industry change and sustainability of rural craft livelihood in Asia.
Shop Sustainably: check out their website here: Matter Prints